Posts in Santa Cruz County
Market Update: The Market Continues To Cool This Winter

Buyers acted in their financial interest remarkably well between 2020 and 2022, evidenced by the type of financing buyers used to purchase homes during that period. The average 30-year mortgage rate reached record lows in the third quarter of 2020, dipping below 3% for the first time ever. The super-low cost to borrow priced more potential buyers into the market because of the massive increase in affordability.

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Home Buying & Selling During the Pandemic: What You Need to Know

Technology and good-old-fashioned creativity are helping agents, buyers, and sellers abide by COVID-19 health and safety practices while getting deals done.

Some buyers are touring houses virtually. Others visit in person while remaining at least six feet from their agent. Sellers are hosting open houses on Facebook Live. Appraisers are doing drive-by valuations. Buyers are watching inspections via video call. Masked and gloved notaries are getting signatures on doorsteps.

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How To Successfully Sell A Home In Today's COVID-19 Environment (video)

Jeanne Mulhern and Liz Kroft discuss how selling a home in Santa Cruz County can be done successfully, safely and almost entirely online in today's COVID-19 environment.

If you are wondering how to achieve your goals of selling, we have all of the answers and are here to guide you through the process from the initial interview all the way through to the closing table.

Believe it or not, now is still a great time to sell for many homeowners, let us show you why.

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6 Awesomely Unusual Homes In Santa Cruz County

It is hard to argue against the Bay Area having some of the most notable, yet strangely unique homes in all of the United States. If you don’t believe us, take a drive through Santa Cruz County (certainly the mountains) and take pictures of the homes that stand out to you. If you do this correctly, you should have an album that accurately reflects the diverse values of the area. The homes highlighted in this article are more than eye-catching; they each have a unique story that makes them iconic to the Santa Cruz area.

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February 2020: Santa Cruz County Real Estate Update

Waiting for a good time to get in on the housing market? Experts forecast that it’s likely to be another banner year in 2020.

The magnolia trees around Santa Cruz County know what’s up. The real estate market is off to a great start in the new year with many headlines and industry experts proclaiming that “Spring Starts Now!”

This means that the buying season is starting earlier this year. With interest rates still at all-time lows and prices expected to climb in the coming months the competition for the very few homes available is so high that many buyers are jumping in earlier than usual this year.

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